November 21, 2004 will go down in history as the day that Hoodia Gordonii was discovered in America. It was on that date that CBS 60 Minutes aired a program about Hoodia Gordonii and for the first time many people were introduced to this incredible botanical. Now in 2005, word of this incredible product is spreading like wildfire and taking the consumer market by storm. Many are calling the discovery of Hoodia Gordonii the greatest breakthrough in weight loss management of the decade.

The CBS 60 Minutes segment followed reporter Lesley Stahl as she traveled to the Kalahari Deserts of South Africa to investigate the wild stories circulating about a Succulent "Cactus" eaten by native Bushmen for hundreds of years. It had been reported that the eating of Hoodia Gordonii could stave off hunger and this discovery was attracting the interest and deep pockets of major pharmaceutical companies and being touted the Greatest Appetite Suppressant of All Time.

Hoodia Gordonii researcher Dr. Richard Dixey explains how Hoodia Gordonii actually works:

"There is a part of your brain, the hypothalamus. Within that mid-brain there are nerve cells that sense glucose sugar. When you eat, blood sugar goes up because of the food, these cells start firing and now you are full."

"What the Hoodia seems to contain is a molecule that is about 10,000 times as active as glucose. It goes to the mid-brain and actually makes those nerve cells fire as if you were full. But you have not eaten. Nor do you want to."

Interviewing a number of people and finally sampling a "finger" from the Hoodia Gordonii on camera, this was the first time in the history of television that a major news report gave a green light, a thumbs up, to a new plant that has the potential to help many overweight people fight the battle of the bulge.

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Buyer Beware: Not All Hoodia Products Contain Enough Active Ingredients: " Buyer Beware: Not All Hoodia Products Contain Enough Active Ingredients

Dishonest marketers, scams abound in Hoodia market. Customers should ask questions and read the label.

Memphis, TN (PRWEB) June 17, 2006 -- Ever since CBS’ 60 Minutes reported on the miraculous appetite-supressing qualities of a South African bushflower called Hoodia Gordonii, thousands of marketers have come up with their own Hoodia offerings. All of these products claim to use the power of the Hoodia plant to help customers lose their appetites, and along with that, their excess weight.

But according to The University of Hawaii, there aren’t enough Hoodia plants in the world to produce all the pills out there claiming to use Hoodia! What does this mean to consumers? Many of these products are using a tiny percentage of Hoodia—or worse, no Hoodia at all—and marketing their product as having Hoodia as an active ingredient."

Bushmen Cry Foul Over Hoodia Trade - OhmyNews International: "Bushmen Cry Foul Over Hoodia Trade
South African tribesmen accuse Germany of illegally selling products from the desert plant

Southern Africa's earliest inhabitants -- the San Bushmen -- are urging the governments of Switzerland, Germany, and South Africa to act against the illegal sale of products from the desert plant Hoodia gordonii.

©2006 www.dcsp.org
While the Convention of Biological Diversity (CBD) stipulates that indigenous groups be given a share of the profits from the commercial use of local genetic resources and traditional knowledge, the San are yet to benefit from the many Hoodia products that are being sold in Germany and Switzerland.

The San people, romanticized as hunters-gatherers, are found in Namibia, South Africa, Angola, and Botswana. The San call the cactus !khoba and have been chewing on it for thousands of years to stave off hunger and thirst during long hunting trips in their parched Kalahari Desert home.

The plant was, however, patented in 1996 by South Africa's Council for Scientific and Industrial Research (CSIR) and licensed for further development to a British company, which in turn sold additional licenses to drug company Pfizer, and later to Unilever. "

Weight Loss Effects of Hoodia Leads to Wide Public Interest - Yahoo! News: " Las Vegas, NV (PRWEB) April 13, 2006 -- The new use of hoodia as an appetite suppressant and recent research on its benefits have made doctors and scientists engaged in the fight against the global epidemic of obesity sit up and take notice.


The consistent demonstration of the appetite-controlling effects of hoodia has led to wide public interest in the use of this plant as the basis of a dietary supplement for weight control. Hoodia plants of the gordonii variety are succulent plants from the botanical family Asclepiadaceae. The cactus has spines resembling a true cactus. Hoodia Gordonii and has been used for centuries by the San Bushmen of South Africa as a way of controlling hunger and thirst during hunting expeditions in the Kalahari desert." Additional

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REPRESENT.CO.ZA: "From CBS news:
Each year, people spend more than $40 billion on products designed to help them slim down. None of them seem to be working very well.

Now along comes hoodia. Never heard of it? Soon it'll be tripping off your tongue, because hoodia is a natural substance that literally takes your appetite away.

It's very different from diet stimulants like Ephedra and Phenfen that are now banned because of dangerous side effects. Hoodia doesn't stimulate at all. Scientists say it fools the brain by making you think you?re full, even if you've eaten just a morsel. Correspondent Lesley Stahl reports.
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Hoodia is a bitter-tasting cactus-like plant. 60 Minutes was told that if it wanted to try hoodia, it would have to go to Africa. Why? Because the only place in the world where hoodia grows wild is in the Kalahari Desert of South Africa. "
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